We’ve completed HIPAA compliance in the United States.
This matters because healthcare and wellness companies can now use Zellify to build web funnels that handle patient data without running into regulatory problems. The U.S. is the biggest healthcare market in the world, and until now, many companies couldn’t fully build web funnels because they didn’t have compliant funnel infrastructure.
Why HIPAA Matters
HIPAA is the U.S. standard for handling protected health information (PHI). Any company that touches patient data has to comply. For telehealth companies and health apps, this isn’t optional — it’s the basic permission to operate in the market.
Most software tools were built for e-commerce or SaaS. They weren’t designed to be HIPAA compliant. As a result, telehealth companies have been constrained in two ways: either they built web funnels, or they didn’t have proper funnels at all. Both options come at a cost.
Building in-house pulls scarce engineering resources away from the real work of improving care. Not having a funnel at all means growth suffers. Neither is sustainable.
What HIPAA Compliance Changes
By making Zellify HIPAA compliant, we’re removing that constraint. Now, telehealth and health apps in the U.S. can:
- Use our platform to build onboarding, paywalls, and subscription funnels that are HIPAA compliant.
- Collect and process sensitive patient data securely while optimizing for growth.
- Stop spending time and money on in-house funnel infrastructure.
- Redirect their engineering effort to where it’s most useful — building products that actually help people.
Zellify offers no-code funnel building, A/B testing, and integrations with payments and analytics integrated. The difference is that these capabilities now work within HIPAA requirements, opening the U.S. market to our partners.
The Importance of Funnels in Telehealth
In D2C health, the onboarding funnel is key. It’s where a patient decides to trust your service, take the next step, and pay.
Patients enter through these funnels when they sign up for a telehealth visit, subscribe to a digital health app, or begin a wellness program. If the funnel isn’t fast, well-designed, optimized, and personalized like Zellify funnels are — growth stalls. And if it isn’t compliant, the company can’t operate in the U.S. at all.
Until now, many healthcare companies have had to choose between slow in-house builds or underpowered workarounds. With HIPAA compliance, Zellify eliminates that tradeoff.
A Larger Pattern
This follows a pattern we’ve seen before in other industries. Before Stripe, every company had to build their own payments stack. Before AWS, every company ran their own servers. Infrastructure gaps force companies to solve the same problem over and over, instead of working on what makes them unique.
Healthcare is in the same position today. Growth infrastructure hasn’t caught up with demand. Companies are repeating the same work — building compliant funnels from scratch — when they should be using that time to improve their core products.
What’s Next
HIPAA compliance is a foundation. It doesn’t solve healthcare, but it makes growth infrastructure available to the biggest healthcare market in the world.
By giving telehealth and health apps a compliant platform for web-funnels, we’re enabling them to focus their energy on the work that matters: building products that improve lives.